Small Biz Resourcez

September 15, 2007

What Drives Creativity

Filed under: Business, Creativity, Innovation, Marketing, Research — smallbizresources @ 6:37 pm

Did you know that emotionally ambivalent workers are more creative and innovative?

People who experience simultaneously feeling both positive and negative emotions are more creative than those who feel only happy or sad, or lack of emotion, according to a new study conducted by the University of Washington Business School.

Here is an informational article from Tonya Reiman detailing the research.

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