A new generation of the proverbial ”Lemonade Stand”– but virtual in application — combines ecommerce and online community. Free and purported to be easy-to-use, registered members set up a virtual “lemonade stand” from available templates, fill it with selected recommended products available on lemonade.com, and add a widget to their Facebook, MySpace or blog to market their offerings.
When purchases are made through the stand, based on the cost of the item, 5 – 15 percent commission is paid to the member or to their designated cause or charity.
